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Winner!
SANDER wins the German Brand Award 2026!
Presented by an independent jury of 17 leading experts from the worlds of business, academia, brand strategy, communication and culture. An award that highlights where brand work really makes a difference. The guiding principle of the German Brand Award 2026 embodies a bold step forward: bridging the gap between people and technology, as well as between values and innovation. Those who embrace this vision and see change as a driving force are shaping brands with a future.
We are delighted to have been recognised for precisely this.
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Dress up your home!
SANDER dresses up spaces the way fashion dresses people.
We don’t treat home textiles as mere accessories to a room, but as its language. Just as it has always been understood in haute couture that a garment conveys a sense of style before a word is spoken, we apply this principle to the living space.
With intuition and conviction.
We talk a lot about what a fabric must be capable of. And even more about what it’s meant to represent.
Design, product development, sales, logistics. Small teams. Flat hierarchies. People who don’t just manage their areas—they shape them. You can see that in the product. Sander isn’t a corporation. Sander is a community of people who take textiles seriously—and view good taste as a craft.
Everyone here contributes to ensuring that what ends up on the table isn’t just beautiful, but just right.
The company was founded in 1970 and is now an internationally renowned premium brand for table linens and home décor.
Today, SANDER is a family-owned business that has been rooted in Meerbusch for over 55 years and has developed into a leading German manufacturer of high-quality table linens and home textiles.
The vast majority of SANDER products are manufactured and finished in Germany. At SANDER, “Made in Germany” is not just a label, but a commitment we live by—for quality that lasts.
SANDER stands for the highest quality. Premium materials, state-of-the-art craftsmanship, and outstanding functionality result in top-tier products and practicality you can feel in everyday life. Many items are specially treated, making them wrinkle-free or effectively protected against stains; the outdoor line also impresses with its exceptional durability and weather resistance.
What Sets Us Apart.
Team spirit isn’t just a promise for us. It’s a requirement.
We’re not looking for people who just want to pad their résumés. We’re looking for people with integrity who understand why the details matter and who are eager to be part of a company that’s reimagining living. Your ideas will be heard. And if they’re good, you’ll eventually see them on a table—all across Europe!